Local Earned Media

Earn Credible Local Media Coverage

Adding credibility and raising awareness is crucial to winning your campaign. To this end, OnPoint has mastered techniques for generating high-profile, community-based earned media so that legislators as well as the general public hear your message from voices they know and trust. Our local field teams, through years of working in their respective home states, know reporters firsthand and are able to educate and communicate with reporters from all types of media outlets.  Our teams are able to reach all types of media outlets that are known to have the attention of Congressional targets, but that are often overlooked by national PR firms because they are not mainstream media.

Our multidimensional earned media campaigns allow our clients to get credible, positive coverage through:

• • Print media, such as editorials, news articles, op-eds, and letters to the editor;
• • Deskside interviews and editorial board meetings;
• • Talk radio interviews, discussions, or call-ins;
• • Television interviews or issue/event coverage;
• • Press conferences, speakers bureaus, and other media events.